LEADING OTHERS : Communicating Change Effectively!
Is change the new normal in your work environment? As an executive, you fully understand that transition must occur in order to take the organization to the next level. Often this is not the case for the everyday employee. Unlike you, they aren’t at the center of the wheel steering the vessel right into the winds of change. Translating the importance of shifting gears is up to you. The following steps encourage effective communication and inspire cooperative action towards deeper depths of success.
The Relevance Of Change - People want to know what’s in it for them. If employees fail to see executive directed strategy as relevant they will not work with the rigor necessary for top-level productivity. Open their eyes to how new visions for accomplishing the company’s mission will positively affect them as an individual. It will be empowering to see how their role directly effects organizational growth and success. Conversely, demonstrate how going against the grain of specified aims may have an adverse effect on their department or the company as a whole. Answer how they are individually connected to the vision. Make them feel as if they are an integral part, an indispensable nut and bolt.
A Voice In Transition - All too often communication within organizations is a one-way street. Employees hear about change at the last minute yet are still expected to implement new strategies without a hitch. When employees are not given a seat at the planning process table this may backfire on executors who may be met with a sense of resentment. The door is then opened to stunted growth. To prevent organizational toxicity afford employees an opportunity to speak up about how they foresee implementing new tactics. Allow them to share how tools at their disposal will empower or inhibit them from plowing ahead. Accept their feedback and consider rerouting as necessary.
Maintaining Engagement - Now that you have created a shared vision with defined benchmarks, it is important not to let company morale slip. Continued communication through diversified streams will reinforce the strategies that evolved through collective engagement. Set a timetable for assessing the accomplishment of new goals. Provide a range of alternatives for transparently communicating present victories or shortfalls. You may even want to ask your employees which method of ongoing communication is preferred from among email communication, to public vision boards, one-on-one exchanges or other vehicles. Use those mediums to communicate appreciation of your employees’ progress. Tell your support network how they have directly impacted previously proposed strategies. Together you can move forward.
Change can create barriers and challenges in the organization. Leverage these tips to create just as much opportunity and innovation as you embrace your new normal!